7 Things Marketing is NOT Selling

7 Things Marketing is NOT Selling

Marketing is NOT selling. However, some companies may still get confused between the two. They may have salespeople with the job titles of “marketing executive” or “sales and marketing cum business development executives”; because they may think that marketers are also salespeople. This is not true. A marketer is not a salesperson. I came across a … Continue reading

Content Marketing – the only marketing that’s left

Content Marketing – the only marketing that’s left

Renowned marketing author, Seth Godin, once said – “[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.” This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day. Targeting the … Continue reading

5 Great Ways of Content Channeling

5 Great Ways of Content Channeling

Having good original content is something that will vastly differentiate your brand from the competitors. However, great content is not enough, your brand also needs to have a good content channeling strategy too! Let’s check out these five great ways of content channeling! #1) Leverage on Online Media Your business can leverage to the traffic … Continue reading

4 Ways Content Marketing Helps B2B Businesses?

4 Ways Content Marketing Helps B2B Businesses?

Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers). There is a lot of strategies that B2B companies can adopt but in my opinion, content marketing is still the best and the most effective strategy for them. Here are the 4 ways … Continue reading

Social Media Marketing for Luxury Products

Social Media Marketing for Luxury Products

In the recent years, luxury brands such as Rolex, Burberry, Louis Vuitton and Mercedes Benz created their first social media campaigns and have been very successful ever since. There were already too many articles about how these popular luxury brands succeed on social media despite the initial skeptics that social media may dilute the luxury … Continue reading

Why Do Brands Need Enemies?

Why Do Brands Need Enemies?

A brand needs to have enemies. Without enemies, the brand will never grow. Coca Cola cannot live without Pepsi; without Coca-Cola, Pepsi will not innovate to build its brand further. Here we are not talking about fighting with swords and knives; but we are talking about how the brand can challenge its enemies (competitors) with … Continue reading

3 Mind-Boggling Facts About Social Media for Business

3 Mind-Boggling Facts About Social Media for Business

Social media to businesses today should be an integral part of their marketing campaigns.  These 3 mind-boggling  and well-researched facts about social media will tell you more. #1: “Social media is the No. 1 of all online activities, surpassing email, gaming and porn.”  (Source: Buzzfeed) What it means to your business, is that your consumers … Continue reading