4 Ways Content Marketing Helps B2B Businesses?

4 Ways Content Marketing Helps B2B Businesses?

Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers). There is a lot of strategies that B2B companies can adopt but in my opinion, content marketing is still the best and the most effective strategy for them. Here are the 4 ways … Continue reading

95 Percent of Small Businesses Failed on Social Media

95 Percent of Small Businesses Failed on Social Media

This is not a sweeping statement. 95% of small businesses, whether they are B2C (Business to Consumer) or B2B (Business to Business), has failed on social media marketing. I had gone through and studied a random sample size of a hundred and fifty Singapore companies by studying their Facebook business pages and other social media … Continue reading

Social Media Marketing for Luxury Products

Social Media Marketing for Luxury Products

In the recent years, luxury brands such as Rolex, Burberry, Louis Vuitton and Mercedes Benz created their first social media campaigns and have been very successful ever since. There were already too many articles about how these popular luxury brands succeed on social media despite the initial skeptics that social media may dilute the luxury … Continue reading

Why Do Brands Need Enemies?

Why Do Brands Need Enemies?

A brand needs to have enemies. Without enemies, the brand will never grow. Coca Cola cannot live without Pepsi; without Coca-Cola, Pepsi will not innovate to build its brand further. Here we are not talking about fighting with swords and knives; but we are talking about how the brand can challenge its enemies (competitors) with … Continue reading

3 Mind-Boggling Facts About Social Media for Business

3 Mind-Boggling Facts About Social Media for Business

Social media to businesses today should be an integral part of their marketing campaigns.  These 3 mind-boggling  and well-researched facts about social media will tell you more. #1: “Social media is the No. 1 of all online activities, surpassing email, gaming and porn.”  (Source: Buzzfeed) What it means to your business, is that your consumers … Continue reading

Top 10 Freaky Things People Can Do on Facebook

Top 10 Freaky Things People Can Do on Facebook

Facebook is the world’s largest social network with more than 1 billion active users; almost 1 in 5 people use Facebook. Some people, may not even realise that Facebook has controlled their lives to the point of making them do freaky or embarrassing things to others intentionally or unintentionally. Here I present to you the … Continue reading

7 Qualities of Top 3% Brands in the World

7 Qualities of Top 3% Brands in the World

“How can I make sure my startup will become a top brand in a few years time? I want it to be just like Facebook, Zappos and Youtube.” My reader asked me the question over the phone recently. I could sense her unwavering determination to get the answer. I could simply tell her that these … Continue reading