Advertising has been evolving over the years, it seems that the traditional “In-Your-Face” shoutout advertisement are losing its effectiveness in convincing today’s consumers as well as reaching out to them. Consumer behavior evolves Consumers are bombarded with lots of advertising messages every single day especially when information is becoming so excessively available on the internet and social … Continue reading »
One problem that many companies may face, is the difficulty of getting good PR performance in social media; all brands want to experience a certain degree and volume of good social media mentions such as retweets, repins, Facebook shared, Linkedin share; but not all of them know how to get a lot of social media … Continue reading »
Marketing is one of the most important factors that will determine the success of any business. Carefully planned marketing strategies will ensure brand sustainability in the long run. We need to be very certain that our marketing efforts, not only will help us bring in the sales, it can also create an environment where consumers … Continue reading »
Recently, I was having a casual lunch meeting with a friend who is also a real estate professional in Singapore. She told me that she has quite a decent number of articles about property buying and selling tips on her website. Moreover, the content is ‘optimized’ in a way to make it more search engine … Continue reading »
The Rise and Fall of QR Code Do you still remember the hype over Quick Response (QR) codes? Some time ago, many marketing officers are so eager to jump onto the QR code bandwagon. Imagine the coolness and trendiness of using the QR code in your marketing campaign; and all the prospects need to do, … Continue reading »
Do companies need a social media policy? Well, to a certain extent, yes. During a recent opening speech at the 3rd Annual Social Media for HR congress, I asked for a show of hands from the audience of HR directors, how many of them has a social media policy? Amazingly, only a few of them … Continue reading »
Social media crisis is the stage where the public has spread many negative remarks about your organization on social media such that it can affect your company’s image and reputation badly. Whether it is a small business or a large international brand, all kinds of businesses can be “killed” by social media crisis. Companies need … Continue reading »
I get this quite a lot recently from some of my friends who are marketers and business owners, they will say, “Facebook is useless, I have 5,000 likes on my business Facebook page and yet my business ain’t moving.” But a few of them will say, “Facebook page likes does matter, ever since I set … Continue reading »
Small business today should take advantage of the power of YouTube for their marketing and branding campaigns. YouTube has truly revolutionized visual media today, consumers no longer need to depend only on traditional TV media for visual entertainment and information. Moreover, the cost of uploading a video on YouTube is zero and the audience reach … Continue reading »
Twitter is one of the most popular social media platform in the world, with at least about 200 million active users. Your Twitter profile (or bio) determined who and what you are in the eyes of others who found you on Twitter. With only 160 characters,you need to come out with something interesting and unique … Continue reading »
