The Risks and Benefits of Unbranding Your Brand

The Risks and Benefits of Unbranding Your Brand

The PR and branding team of Thailand tourism board last year had kicked off successfully what the mainstream communications experts or brand gurus may consider a ‘brand suicide’ campaign. The team, created the controversial, ‘I Hate Thailand’, they are well prepared to be responsible for any unfavorable outcome. To them, it is either to wait … Continue reading

8 Rules for Brand Sustainability

8 Rules for Brand Sustainability

I remembered vividly one friend who is also in the branding industry asked me for my opinion, on how to create “THE ONE” big branding campaign for his big client. He wanted to have “the coolest” branding campaign (event), a new name or term to be put on radio jingles for people to better remember … Continue reading

Do All Businesses Need an App?

Do All Businesses Need an App?

“The number of internet mobile users is increasing at a tremendous speed each second.” “Mobile apps marketing is the biggest deal in the world now!” “Many businesses had already started creating their own mobile apps to take advantage of this billion dollar mobile internet users market. Have you? This is perhaps one of the most … Continue reading

7 Tips to Grow Your Reputation Using Linkedin

7 Tips to Grow Your Reputation Using Linkedin

Building reputation is important to any business or individual. For the business, it makes the brand becoming more well-liked and demanded by the consumers. For the individual, reputation increases one’s portfolio value which leads to more opportunities to grow. Linkedin is a powerful reputation building tool for the business and the individual. Here are the … Continue reading

Measuring Return on Social Media Investment

Measuring Return on Social Media Investment

It was 7 A.M in the early morning, your boss (or customer) called to ask you where his or her $120,000 annual investment on social media investment has gone to? What is his or her return on investment? “How do I measure the return on my social media investment? A significant 87% of marketers want … Continue reading

7 Things Marketing is NOT Selling

7 Things Marketing is NOT Selling

Marketing is NOT selling. However, some companies may still get confused between the two. They may have salespeople with the job titles of “marketing executive” or “sales and marketing cum business development executives”; because they may think that marketers are also salespeople. This is not true. A marketer is not a salesperson. I came across a … Continue reading

Content Marketing – the only marketing that’s left

Content Marketing – the only marketing that’s left

Renowned marketing author, Seth Godin, once said – “[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.” This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day. Targeting the … Continue reading