Always Be Marketing

Always Be Marketing

With slightly more than a decade of helping small medium sized businesses in their marketing and branding strategies, I can only conclude that it is very important to A. B. M, which stands for Always Be Marketing. It is surprising to find out that almost 2 out of 10 companies devote most of their time, … Continue reading

The Subtle Power of Content Marketing

The Subtle Power of Content Marketing

In this fast paced world, the length of consumers’ attention span is getting shorter and shorter each day. Hence, marketers today are investing a lot of their budget on visual videos and images. Does it means that written content is going outdated? The answer is no, if not you won’t be reading this article. Content … Continue reading

What’s Your Brand Temperature?

What’s Your Brand Temperature?

It is very important for businesses to always keep track of their brand temperature. Imagine there is a thermometer which can help to measure your brand temperature. When the meter goes down, it means your brand is cold and unpopular; when it goes up, it means your brand is hot and popular. Brand temperature is … Continue reading

Re-emphasizing: Content Marketing is Not SEO

Re-emphasizing: Content Marketing is Not SEO

Many marketers today may still think that content marketing is search engine optimisation (SEO). It is NOT. Sadly today, we still see marketers, who do not fully understand content marketing, think they can see immediate SEO results from content marketing. The fact is, content marketing and SEO are two completely different methods of marketing. And … Continue reading

Context — The Essence of Content Marketing

Context — The Essence of Content Marketing

Content marketing is not successful without context.   Over the past few years, content marketing has been the talk of the town in the marketing industry. However, some brands had stopped content marketing halfway within less than a year of their content marketing campaign. One key element which resulted in the failure of content marketing for … Continue reading

Why Companies Today Need Content Marketing

Why Companies Today Need Content Marketing

The impact of content marketing is very significant and it should be regarded as the #1 marketing strategy for any company especially in this information-jam-packed era. Here are the SEVEN reasons why. #1 Thought Leadership  Content marketing puts you right on the top of your consumer’s minds whenever they think of your products and services. … Continue reading

The Art of Discerning Content. Why Is It Important?

The Art of Discerning Content. Why Is It Important?

Ever feel surprised to see “a get-rich-quick” kind of sponsored article when you are browsing your favourite credible news source? You might ask yourself, “Why do they allowed such advertised content in the first place? Don’t they have an editor? And don’t they feel that such “so called” branded content may dampen the credibility of … Continue reading