The Art of Discerning Content. Why Is It Important?

The Art of Discerning Content. Why Is It Important?

Ever feel surprised to see “a get-rich-quick” kind of sponsored article when you are browsing your favourite credible news source? You might ask yourself, “Why do they allowed such advertised content in the first place? Don’t they have an editor? And don’t they feel that such “so called” branded content may dampen the credibility of … Continue reading

7 Superb Tips For Instagram Marketing

7 Superb Tips For Instagram Marketing

As Instagram advertising was introduced by its parent company, Facebook, about half a year ago, many companies jumped onto the bandwagon of Instagram marketing. However, to be good in Instagram marketing, you have to play a totally different ball game from Facebook marketing. Here are some tips to succeed in your brand’s Instagram marketing campaign! … Continue reading

The Pros and Cons of Hyper Marketing

The Pros and Cons of Hyper Marketing

Hyper marketing is a term closely related to unicorn brands, where we look more into the marketing perspective. It literally means brand new companies (less than 1 year) which market with their supercharged marketing budgets. It is pretty common today as we can see some new companies blasted their marketing messages like no business whether … Continue reading

Back by Popular Demand!

Back by Popular Demand!

Hi guys, long time no see! I really appreciate some of my fans for sharing their feedback on my marketing blog, which I created 5 years ago for the sake of sharing marketing ideas and strategies for free. I didn’t know the readership can grow so fast over the period of months and a few … Continue reading

When Content Marketing is More Than SEO

When Content Marketing is More Than SEO

Sometimes, marketers often get mixed up between content marketing and search engine optimization (SEO); they may look similar but in they are in fact, way much different. In Terms of Objective, Search engine optimisation aims to make the website on the first page of Google in terms of organic search volume. With the constant change in … Continue reading

The 5 Objectives of Content Marketing Strategy

The 5 Objectives of Content Marketing Strategy

Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded. Brands are competing aggressively for today’s mass consumers attention when most of the time, massive advertising are often being ignored by the customers. Therefore, content marketing strategy plays a vital role in making today’s … Continue reading

The Risks and Benefits of Unbranding Your Brand

The Risks and Benefits of Unbranding Your Brand

The PR and branding team of Thailand tourism board last year had kicked off successfully what the mainstream communications experts or brand gurus may consider a ‘brand suicide’ campaign. The team, created the controversial, ‘I Hate Thailand’, they are well prepared to be responsible for any unfavorable outcome. To them, it is either to wait … Continue reading

8 Rules for Brand Sustainability

8 Rules for Brand Sustainability

I remembered vividly one friend who is also in the branding industry asked me for my opinion, on how to create “THE ONE” big branding campaign for his big client. He wanted to have “the coolest” branding campaign (event), a new name or term to be put on radio jingles for people to better remember … Continue reading