Re-emphasizing: Content Marketing is Not SEO

Re-emphasizing: Content Marketing is Not SEO

Many marketers today may still think that content marketing is search engine optimisation (SEO). It is NOT. Sadly today, we still see marketers, who do not fully understand content marketing, think they can see immediate SEO results from content marketing. The fact is, content marketing and SEO are two completely different methods of marketing. And … Continue reading

Context — The Essence of Content Marketing

Context — The Essence of Content Marketing

Content marketing is not successful without context.   Over the past few years, content marketing has been the talk of the town in the marketing industry. However, some brands had stopped content marketing halfway within less than a year of their content marketing campaign. One key element which resulted in the failure of content marketing for … Continue reading

Why Companies Today Need Content Marketing

Why Companies Today Need Content Marketing

The impact of content marketing is very significant and it should be regarded as the #1 marketing strategy for any company especially in this information-jam-packed era. Here are the SEVEN reasons why. #1 Thought Leadership  Content marketing puts you right on the top of your consumer’s minds whenever they think of your products and services. … Continue reading

The Art of Discerning Content. Why Is It Important?

The Art of Discerning Content. Why Is It Important?

Ever feel surprised to see “a get-rich-quick” kind of sponsored article when you are browsing your favourite credible news source? You might ask yourself, “Why do they allowed such advertised content in the first place? Don’t they have an editor? And don’t they feel that such “so called” branded content may dampen the credibility of … Continue reading

7 Superb Tips For Instagram Marketing

7 Superb Tips For Instagram Marketing

As Instagram advertising was introduced by its parent company, Facebook, about half a year ago, many companies jumped onto the bandwagon of Instagram marketing. However, to be good in Instagram marketing, you have to play a totally different ball game from Facebook marketing. Here are some tips to succeed in your brand’s Instagram marketing campaign! … Continue reading

The Pros and Cons of Hyper Marketing

The Pros and Cons of Hyper Marketing

Hyper marketing is a term closely related to unicorn brands, where we look more into the marketing perspective. It literally means brand new companies (less than 1 year) which market with their supercharged marketing budgets. It is pretty common today as we can see some new companies blasted their marketing messages like no business whether … Continue reading

Back by Popular Demand!

Back by Popular Demand!

Hi guys, long time no see! I really appreciate some of my fans for sharing their feedback on my marketing blog, which I created 5 years ago for the sake of sharing marketing ideas and strategies for free. I didn’t know the readership can grow so fast over the period of months and a few … Continue reading