The Pros and Cons of Hyper Marketing

The Pros and Cons of Hyper Marketing

Hyper marketing is a term closely related to unicorn brands, where we look more into the marketing perspective. It literally means brand new companies (less than 1 year) which market with their supercharged marketing budgets. It is pretty common today as we can see some new companies blasted their marketing messages like no business whether … Continue reading

Back by Popular Demand!

Back by Popular Demand!

Hi guys, long time no see! I really appreciate some of my fans for sharing their feedback on my marketing blog, which I created 5 years ago for the sake of sharing marketing ideas and strategies for free. I didn’t know the readership can grow so fast over the period of months and a few … Continue reading

When Content Marketing is More Than SEO

When Content Marketing is More Than SEO

Sometimes, marketers often get mixed up between content marketing and search engine optimization (SEO); they may look similar but in they are in fact, way much different. In Terms of Objective, Search engine optimisation aims to make the website on the first page of Google in terms of organic search volume. With the constant change in … Continue reading

The 5 Objectives of Content Marketing Strategy

The 5 Objectives of Content Marketing Strategy

Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded. Brands are competing aggressively for today’s mass consumers attention when most of the time, massive advertising are often being ignored by the customers. Therefore, content marketing strategy plays a vital role in making today’s … Continue reading

The Risks and Benefits of Unbranding Your Brand

The Risks and Benefits of Unbranding Your Brand

The PR and branding team of Thailand tourism board last year had kicked off successfully what the mainstream communications experts or brand gurus may consider a ‘brand suicide’ campaign. The team, created the controversial, ‘I Hate Thailand’, they are well prepared to be responsible for any unfavorable outcome. To them, it is either to wait … Continue reading

8 Rules for Brand Sustainability

8 Rules for Brand Sustainability

I remembered vividly one friend who is also in the branding industry asked me for my opinion, on how to create “THE ONE” big branding campaign for his big client. He wanted to have “the coolest” branding campaign (event), a new name or term to be put on radio jingles for people to better remember … Continue reading

Will Facebook Marketing Reach Saturation Point?

Will Facebook Marketing Reach Saturation Point?

We used to see by using a daily Facebook advertising budget of USD 50, we can reach a targeted audience of at least 50,000 consumers through paid reach. (That was in early 2013). Well, this may not be the case anymore. Why That Happened This phenomenon happened due to the change Facebook did that forces … Continue reading

Do All Businesses Need an App?

Do All Businesses Need an App?

“The number of internet mobile users is increasing at a tremendous speed each second.” “Mobile apps marketing is the biggest deal in the world now!” “Many businesses had already started creating their own mobile apps to take advantage of this billion dollar mobile internet users market. Have you? This is perhaps one of the most … Continue reading