KISS simply means Keep It Simple, Stupid; it is an important reminder to marketers today not to confuse their clients and prospects with complicated features for their products and services.
Remember, you are not selling a scientific theory to Professors, lawyers, or doctors. Even for them, they expect something simple and easy from you.
Here are some 5 ways to keep things simple:
Products Benefits Not Features
Always be clear about translating your products features as benefits for your clients and prospect in simple laymen terms. Let your prospects know what they will gain in terms of their lifestyle, interests if they use your products.
Skim Off Technical Jargon
Remember, your prospects are normal people, they are not your Law students. Unless you are talking to industry people such as your competitors, no customers or prospects will understand what technical details you have. Do not talk to your prospects as if you are presenting your PHDs thesis to a group of Harvard professors. Technical jargons will confuse your prospects, leading them to your competitors who present things to them in a simpler way.
Don’t Beat Around the Bushes.
Identify your targeted audience needs and talk straight on how your products and services can solve their problems. Talk directly to their problems. Don’t off track to other unrelated things. This is because, you will make your prospects to become suspicious of your professions. When suspicion arises, you will lose your credibility and customers will lose the trust in you. Hence, identify problem, solve it ASAP, Case Closed.
Use Simple Words and Grammar
Marketing simply means to let people know how you can solve their problems by using your product and services. Do not over-use words and grammars. You don’t have to let others know you know the longest words in the world, or you use correct grammar such as proverb, past continuous etc. You customers do not want to know all this. Just use simple, layman looking words enough. If you can construct a simple metaphor so that your customers can know it better, do it! Don’t need to care about the grammatical mistakes or something.
Shorten It & ‘Picture’ It
All thanks to Twitter, everything is shrunk to 140 characters. You can still get your meaning across with less words. This will be a sadden thing to professors in thinking of how to make their thousands words thesis shortened to 140 character. In fact, in today’s fast paced environment, we want short and sweet information, hence marketers, try to make your express you marketing message and purposes in a few sentences. Try to insert meaningful picture in which it can straightaway tell your prospects the benefits of your products and services.
Simplicity in marketing is crucial to any marketer. Just remember KISS whenever you embark in any new marketing campaign and definitely you will soon realize the meaning of “Less is More”.