Is Marketing Dead in Social Media Era?

Is Marketing Dead in the Era of Social Media?

Is Marketing Dead in the Era of Social Media?

Marketing is “undead” and in fact, the marketing landscape has expanded tremendously throughout the years when we entered into the new era of online social media networks.

With social media,

1) Marketing is No Longer Your Company’s Business

With Social Media, the Ball is No Longer in Your Company's Hands.

With Social Media, the Ball is No Longer in Your Company's Hands.

Today, anyone can become your marketer; likewise the opposite stays true, anyone can also be your brand’s destroyer. Your company’s brand now belongs to everyone. The ball is not in your company’s control anymore. Hence to improve on your marketing results, you may have to look into creating that satisfied customer experiences with your prospects so that they will have something positive to broadcast and buzz among their friends without asking for your permission.

Your best ad messages will be coming from your best customers.

2) Marketing is No Longer the Marketer’s Job

Something to Learn from Cruises, is that Every Ship Staff Plays an Important Role in Bringing up Customer Experience Moments.

Something to Learn from Cruises, is that Every Ship Staff Plays an Important Role in Bringing up the Customers' Experience Moments.

Marketing is now the requirement, for each and every single department in your company. Every staff of yours, doesn’t matter if they have any marketing background or not, will become your marketer.

Prospects must be constantly satisfied, by the politeness of your receptionist, by the prompt services from your delivery people, by the honesty from your sales people, by the fast response from your support team and such. The marketing manager’s new responsibility will be more like a coordinator to make sure every individual department do well in marketing and maintaining your company branding. So that the goodness will stay with your prospects and hope they will pass the word around.

3) Marketing is Knowing Your Client Better

To Improve Client Relationships, The Company Need to "Kiss" the Customer Cheeks.

To Improve Client Relationships, The Company Need to "Kiss" the Customer Cheeks.

It is all about managing your customers’ expectations and constantly improving the “company to community” and “company to individuals” relationships.

“Have you ‘touch’ your clients with your sincerity?”

“Have you send a simple card to your client, thanking them for giving you the business?”

“Have you make the effort to understand your clients and do the little things, using your marketing efforts, to “kiss the cheeks” of our clients?”

Social media has personalize your company’s brand. The company is no longer faceless and hence it needs to engage its targeted market in a ‘friend-to-friend’ basis.  Hence, the marketer needs to consistently improves the relationship with clients and prospects.

In summary, by doing the right things with social media marketing, the marketers can therefore, improve their marketing results by leaps and bounds, in no time.

Advertisements

4 thoughts on “Is Marketing Dead in Social Media Era?

  1. One more thing I’d like to add, is that when some people start learning this topic and they are not seeing any improvements, they start to quit. This is really is not how it needs to be. Even if you’re not getting good results at first, keep it up during few months till you find good authority websites like this where you can get enough points that could hadly be found even in the most expensive electronic books.

  2. Keep up the good piece of work, I read few posts on this web site and I think that your site is rattling interesting and has got sets of excellent info .

  3. With its great written content, this web page helps make clear points for me. Relieved I discovered it and will without a doubt highly recommend it to other folks.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s