Marketing is “undead” and in fact, the marketing landscape has expanded tremendously throughout the years when we entered into the new era of online social media networks.
With social media,
1) Marketing is No Longer Your Company’s Business
Today, anyone can become your marketer; likewise the opposite stays true, anyone can also be your brand’s destroyer. Your company’s brand now belongs to everyone. The ball is not in your company’s control anymore. Hence to improve on your marketing results, you may have to look into creating that satisfied customer experiences with your prospects so that they will have something positive to broadcast and buzz among their friends without asking for your permission.
Your best ad messages will be coming from your best customers.
2) Marketing is No Longer the Marketer’s Job
Marketing is now the requirement, for each and every single department in your company. Every staff of yours, doesn’t matter if they have any marketing background or not, will become your marketer.
Prospects must be constantly satisfied, by the politeness of your receptionist, by the prompt services from your delivery people, by the honesty from your sales people, by the fast response from your support team and such. The marketing manager’s new responsibility will be more like a coordinator to make sure every individual department do well in marketing and maintaining your company branding. So that the goodness will stay with your prospects and hope they will pass the word around.
3) Marketing is Knowing Your Client Better
It is all about managing your customers’ expectations and constantly improving the “company to community” and “company to individuals” relationships.
“Have you ‘touch’ your clients with your sincerity?”
“Have you send a simple card to your client, thanking them for giving you the business?”
“Have you make the effort to understand your clients and do the little things, using your marketing efforts, to “kiss the cheeks” of our clients?”
Social media has personalize your company’s brand. The company is no longer faceless and hence it needs to engage its targeted market in a ‘friend-to-friend’ basis. Hence, the marketer needs to consistently improves the relationship with clients and prospects.
In summary, by doing the right things with social media marketing, the marketers can therefore, improve their marketing results by leaps and bounds, in no time.