Slogan or tagline is simply what your brand speaks. A brand slogan has to be very catchy in order to connect people automatically to the brand in their day to day lives.
Good brand slogans in the world today are so strong that they are often sunken inside many people minds, so deeply that the consumers could say out the slogan easily without reading it or pausing to think for a moment.
Don’t believe me, try the quick test below. There are 5 incomplete popular brand slogans. Use 0.5 second of your time to answer each question by filling up the missing word in each slogan.Your time starts from now.
1. Finger Lickin’ _______.
2. Melts in Your ________, Not in Your Hands
3. Just ____ It.
4. Have It ______ Way.
5. If Yan Can Cook, So Can ______.
Congratulations. You have realized the importance of have a good and catchy brand slogan. Something that makes customers think of your brand instantly in split seconds. Cool?
Here are the 4 tips for you, to create a catchy slogan for your brand. [also try to look for the answers for the above questions around these tips.]
#1 Simplicity is the Best
Catchy slogans need to be recognized immediately and easily by people in all walks of life, culture and education. Simplicity in your slogan makes people understand better. You should think of the simplest word that represents your brand and product instantly.
#2 “Doing” Words
Doing words propel action. A doing word motivates an individual to create and do something. When people sees a doing word, naturally they will feel motivated to get things done. “Just Do It”, these 3 simple words from Nike, gives courage to an individual to start something. “Finger Lickin‘ Good” by KFC and “I’m Lovin‘ It” by McDonald’s are also some successful brand slogans that use doing words.
#3 Connecting with You
Slogans that connect with people are usually more recognizable than those that don’t. Today, there is too many “un-catchy” slogans which emphasize too much on the egoistic brand owners rather than the consumers. These slogans will usually have individualistic phrases such as “World’s Best”, “the Number One Selling Product” or “We”. To connect with your consumers, simply change the word “We” to “You”. Instead of saying “I am the best”, turn it around and say “you are the best”.
Give people the freedom to own your brand. Some of the popular slogans that connects with people are, “Have it Your Way” by Burger King, “Melts in Your Mouth, not in Your Hands” by M&M’s Chocolate Candy and “If Yan Can Cook, So Can You” by TV celebrity chef himself. In simpler terms, talk more about your customers than yourself.
Use of happy and positive words also help. Naturally, everyone likes to hear good things, see positive results, think of their happy memories and such. The happier your customers are, the more they will love your brand. Hence, kick out the negative words and inject the positive vibes when you are creating a new brand slogan. Examples of brands that use positive words for their slogans are, Coca Cola’s, “Open Happiness” and Disneyland’s, “The Happiest Place on Earth.”
Hence, just simply follow these 4 tips; be happy, excited and positive so that you can come out with that brilliant catchy slogan for your brand in no time.