The face-off between Google and Facebook is inevitable; according to Alexa.com, either Google and Facebook are ranked number 1 or number 2 in different countries around the world.
Every minute, there are millions of people browsing at Google or Facebook. So, as a marketing manager for your brand, you should take advantage of both.
The question, which is better, in terms of marketing? Well, you may have to look into your business direction. Which way your company is moving towards to? Marketing or Branding? You can then, make a better decision from there.
Let’s talk about Facebook then. According to internet research statistics, we can actually see that internet users all over the world, spend the most time on Facebook than anywhere else. Facebook is a very good platform for social connections; you can receive updates and news from your friends on Facebook at a very fast speed and on real time. This is good news for marketers because Facebook actually enhances viral word of mouth between Facebook users and their friends.
Viral marketing on Facebook is virtually free all you need is to connect and interact with your clients constantly. You can also pay to advertise on Facebook to connect with prospects that fits well into your targeted audience profile and thus increase your chances of potential business revenue from Facebook. Facebook also steps into mobile advertising recently, this further helps the marketer to reach their target audience faster as most people in developed nations use smart phones and tablets widely.
However, you might have this question in your mind now that you feel like asking me; let me read your mind, is it this question,
“So, you mean that Facebook is better than Google?”
Nope, I didn’t mean that.
Why is it so? People search when they are looking for something they wanted so badly and urgently. That means that the probability of them buying, will be very high because they need something right now and right at this moment. True?
In my opinion, Google, in terms of search, did a pretty good job than Facebook. This searching lifestyle has somehow integrated into our lives. When we search for something online, we will say, “we google for something”. The time on Google need not be longer because the search results are very fast and it brings the users to another website address. The time on Facebook is longer because people are spending time playing games, chatting, uploading their activities on Facebook like a personal diary. So comparing Facebook and Google on the basis of time spent on website may not be a good indicator to measure which is an more effective form of marketing method.
On top of that, Google also controls another popular website, Youtube; the number 3 most traffic website and no doubt, the biggest video sharing site in the world. Marketers can therefore display their ads on Youtube and many millions of websites from their adwords campaign, thus getting more potential businesses for their company.
Now, back to Facebook.
Facebook is great for branding purposes rather than marketing purposes. The probability of ad conversion may not be higher than Google search because Facebook users may not have that immediate need of the products and services the moment they see the ads that Facebook advertisers display or see their friends recommends your brand on their walls; In short, Facebook enhances your branding through peers recommendation which helps the spreading of words fast.
Furthermore, it will seems more credible when the brands is recommended by someone you trusts, like your family and friends. Hence, in terms of social media connection with internet users, Facebook definitely is better than Google Plus, the latest social product by Google.
So, if I were you, I would use both of them. Google for your marketing purposes and Facebook for branding purposes. This is because both Google and Facebook have their own uniqueness and benefits for the brand.
Just like when companies advertise on TVs, they may also advertise on the papers too. It seems like there is virtually no major threat between these 2 internet media giants so far unless Facebook starts to shift their focus on search marketing or Google Plus turns “head on” completely into social media. This is something that is out of the imagination and thinking right now. However if that happens, it will still benefits the marketers like you and me.