Angry Birds is one of the most downloaded apps today. It has generated over millions and millions of downloads within days after it’s launch, followed by thousands of Angry Birds merchandises and die-hard fans sprouting up all over the world.
No doubt, Angry Birds can be described as one of the most influential non-living characters in the world today; much more ‘happening’ than Mickey Mouse.
The new generation customers have somehow embraced Angry Birds into their day to day lives, relieving them from work and study stresses of reality.
The question for envious businessmen and marketers alike, is how to create something that can be ‘sensationalised’ overnight like Angry Birds and market it to the new era consumers?
The world we are living today is vacuum packed with information overload. We are bombarded with information and news at lightning fast pace, making it a struggle for anyone to keep up. Constantly putting new products in the market may not be good enough for you to gain a bigger share of the market. This is because, things are happening so fast that soon you’re going to find that there are newer products with improved features than what you offer.
The bottom line is that you need to be constantly thinking of how to be sensationally different. If Angry Birds were to be named Happy Birds, it may not be that successful because it is not controversial nor sensational enough to spur much curiosity. How angry exactly are the birds? This arouses curiosity, and curiosity spurs buzz or what we call word of the mouth marketing.
Smart marketers today understand the importance of giving away something that is of value for free. Please note the word ‘value’. Free things are worthless if it does not have any value to your prospects. Angry Birds can be downloaded free of charge, it is fun and helps to relieve work stress. The easy to conquer stages give people a sense of achievement when they clear each stage by destroying the pig heads with their birds missiles. Hence, although it is free, it gives people value, in terms of joyful experience. Because of that, people introduce more and more of their friends to the game.
When you focus on giving value for free, whether in terms of giving away knowledge, tutorials, videos or apps; money will come to you eventually in the long run. According to media press reports, the maker of Angry Birds, Rovio, is worth $1.2 billion today. So give value for free and make those profits in the long run.
Your product and services must be simple and easy to use. Angry Birds is pretty straightforward. Use the catapult, release the birds to destroy the pigs and that’s that. Angry Birds gamers also realised another thing that there is close to zero instruction. That’s means, anyone whether or not they are literate, speaks human or alien language, knows how to pick up and play the game immediately.
Hence, the marketer today needs to create something that is very simple and easy for the prospects to use; so omit away words that even Harvard professors find it hard to decipher.
In summary, by continuously evolving and making your prospects lives’ richer and more convenient, you will have easily created another sensational product and service.