Today, most people, especially those who live in developed nations, own a smart phone or a tablet. A few years ago, when most marketers are talking about the powerful effect of Word of Mouse marketing taking over traditional Word of Mouth marketing. Word of Tab marketing suddenly becoming dominant over its 2 predecessors recently. We may or may not have noticed that.
By the way, what is Word of Tab marketing?
In simple terms, it means viral influence marketing from a friend to another through internet mobile phones and tablets, with the help of social media.
Word of tab marketing passes information much faster than the mouse and traditional word of mouth marketing. This greatly enhances the freedom of distributing marketing messages and info in real time. This is can be good and can be bad as well.
The bad thing is probably traditional print and TV media today may suffer a bigger disadvantage; which could be much more adverse than the internet era before. This is because literally now, everyone can become a news broadcaster. What it means is that information today spreads even faster through mobile than the internet and much, much faster than the print.
Through social interaction on mobile social media, you can received the latest notification from Facebook, the latest Tweets in seconds without opening your pc or laptop or waiting for the newspaper to reach your doorstep following day.
It is considered good thing for the marketer, as it gives them more things to do each day. Facebook updates, new blog posts, social interaction with clients and new tweets are probably some new things the marketer needs to do many times in a day. In the Word of Tab marketing era, the marketer needs to constantly send marketing messages and information that are valuable to their targeted audience.
If your marketing messages are interesting and thought-provoking enough, your prospects who have seen it on their smart phones or tablets, might spread the word to his or her network of friends and acquaintances by simply, a TAB. No more a click of the mouse or talking with the mouth.
However, one important thing to take note is that, no matter how advance technology is today; getting people to buy your brand is of utmost importance. Many marketers from big MNCs may rush to take advantage of the mobile app and advertising platform by sending interrupting marketing ads on people’s tablets and smart phones, thinking that they can somehow ‘control’ the new age consumers’ market.
Sad to tell you that this is not true and it will not happen at all. Customers today is just like customers yesterday or customers 20 years ago. All of them just want one thing, that is, great experience from buying your brand. What it means to any business owners, is that in order to create that vibrant word of tab or mouse or mouth marketing, the marketers must ensure that any prospect who eventually becomes your buying client must experience a great deal of relationship with your brand, your people and your product. And this goes on even after they have bought. With great customer care and experience, it will definitely induce them to spread your goodwill among their friends and acquaintances.
Likewise, if any prospect or client had a bad customer experience with your brand, bad words about your brand will also be spread fast and furious, instantly. Hence the bottom line is to always remember to keep up with a good brand reputation in terms of offering exceptional consumer experience.
Promotions, discounts and free gifts are just gimmicks to attract people superficially in liking your brand. Some companies may even go to the extent to purchase Facebook likes illegally online. You don’t have to go through all that.
Just remember; focus on giving valuable marketing messages or information as well as giving your prospects and clients the best customer experience ever, is good enough. And all these will naturally make your brand do well in terms of Word of Tab marketing or whatsoever.
And you will definitely stand out uniquely from your competitors who only knows how to burn their marketing dollars with interrupting promotional or marketing messages to people’s tablets and smart phone devices.