For many years since the invention of PowerPoint presentation until today, there are still many boring presentations out there getting ready to bore the audience to death. Perhaps, now while you are reading this article, many may have just been killed by boring presentations.
Being a marketer, making a good presentation is of utmost importance for you and your company; bad presentations can simply crush every thing. With a boring presentation, you can kiss goodbye all your dreams of getting your clients to say ‘Yes’ after the presentation.
Understanding these 3 Characteristics of boring presentations (or presenters) perhaps could save your company from potential loss of sales.
1. “Come Read Along With Me” (CRAW-ME)
Have you experienced before a presenter out there doing nothing but reading every single word or phrase in each presentation slide on the screen? I call this group of presenters, the CRAW-MEs. In long form, it means, “Come Read Along With Me”. The CRAW-MEs are simply presenters who either don’t know what’s happening or are being ‘forced’ to give the presentations by their bosses.
If you happen to spot a CRAW-ME in your presenters, do WAKE them up.
However sometimes, CRAW-MEs are also created unintentionally due to the contents of the presentation. Probably the ones who created that tend to worry too much, and fear that they might not cover enough pointers for their audience, thus making them over-prepare. Hence, the slides became too ‘wordy’ as a result.
The CRAW-MEs fearing that their audience may miss out their points, tend to feel more secured when they present to them word by word. In the end, unintentionally as well, they “killed” many innocent audience along the way.
One way to solve this, is to keep things SIMPLE and STRAIGHT to the point. Put in as little amount of words as possible or best, none at all. Introduce more pictures than words instead.
2. Mono Robot
You may have the best presentation slides on hand for your presenter, however when he or she is up on stage, their one-frequency kind of monotonous speech, could just dampen your expectations away.
The tonality of the presenter is equally important as the contents of the slides themselves because it acts as a strong connection between the audience and what’s the presentation is trying to put across to them.
We call this group of presenters, the Mono Robot. Unless the presenter is giving a speech in very serious occasions such as a funeral, he or she should never be a mono robot.
Well, there are 3 cures for the mono robot; first, tell them to be enthusiastic from their tonality all the way to their entire body languages. Number two, practise and practise till prefect on your presentation before the actual one happens.
The third and most important of all is to have “Humor”. A humorous speaker connects easier and faster with the audience through laughter. Your audience would be more attentive as they will tend to expect more surprises from you throughout the presentation.
So remember to have fun with your audience.
3. The Movie Attendant
The movie attendant is the group of presenters who would follow through the motion during the entire presentation. You can also call them, the lazy presenters.
They would usually give you a short 5 minute introduction on their credentials and then show you a 2 hour movie video presentation. After that, they will ask you to fill up a questionnaire, read the notes given to you, or asking you to say what you have learnt from the 2 hour video presentation. And their job is DONE.
The movie attendant is not a good speaker at all but he or she is a good coordinator. This can also be a result of an experienced presenter who is too tired of presenting or simply somebody who has lost their interest and passion to inspire others from their presentation.
By knowing about the existence of these 3 types of boring presenters, we can therefore remind ourselves not to be like them and hence will present better on our own; thus gaining the respect and attention from our audience.
WAIT A MINUTE! There is one last type of boring presenter!
Such presenter is the most formidable boring presenter of all; he or she is someone who has the combination of the CRAW-ME, the Mono Robot and the Movie Attendant. And if you happened to be IN the audience of such presenter…. I sincerely will wish you, Good Luck.