In order to give internet readers a more comfortable browsing experience, Google has come up with its new algorithm updates, the 3 “P”s – Google Panda, Google Penguin & Google Phantom. Some websites with scrap or low quality content or with too many links in one source, have been hit badly by these new algorithm updates.
Hence, this has become very clear to marketers like us that quality content matters. Google wants good quality web content in order to give your website better organic ranking on the search engine.
Here are 5 Tips of getting good quality content.
1) Share Your Knowledge
The more you educate your consumers about your products and services, the more you will be seen as the authority of the topic. So, learn to share your knowledge and not to hard-sell anything. The soft subtle approach is the best.
2) Write Originally
Learn to write original content. Do not copy and paste other people’s writing and make it as your own. The more original content you write, the better potential organic ranking your website will get on Google.
3) Don’t Create Links Mess
Do not create too many anchor links within the same pages. Try to keep to maximum one link per webpage. In this way, your webpage will not look too messy with overdose of links.
4) Be More Social
Create content about your brand on social media platforms such as Google+, Twitter and Facebook. Do a good keyword rich profile page and share your tips and industry knowledge. In time, Google will recognize your brand via these social media pages and rank these pages in better organic position.
5) Contribute Content on a Regular Basis
One very important point here is that you need contribute content on your website regularly. Set up a dynamic page such as a blog in your website instead of static pages; so that you can regularly update new webpages to be indexed by the search engines.
In summary, content consistency is what makes a brand website succeeds in its search engine optimization strategy especially in the long run. Be fast in developing regular content but at the same time, have patience in seeing the results.
So, happy writing!