Filed under Business Strategy

The Art of Discerning Content. Why Is It Important?

The Art of Discerning Content. Why Is It Important?

Ever feel surprised to see “a get-rich-quick” kind of sponsored article when you are browsing your favourite credible news source? You might ask yourself, “Why do they allowed such advertised content in the first place? Don’t they have an editor? And don’t they feel that such “so called” branded content may dampen the credibility of … Continue reading

The Pros and Cons of Hyper Marketing

The Pros and Cons of Hyper Marketing

Hyper marketing is a term closely related to unicorn brands, where we look more into the marketing perspective. It literally means brand new companies (less than 1 year) which market with their supercharged marketing budgets. It is pretty common today as we can see some new companies blasted their marketing messages like no business whether … Continue reading

The Risks and Benefits of Unbranding Your Brand

The Risks and Benefits of Unbranding Your Brand

The PR and branding team of Thailand tourism board last year had kicked off successfully what the mainstream communications experts or brand gurus may consider a ‘brand suicide’ campaign. The team, created the controversial, ‘I Hate Thailand’, they are well prepared to be responsible for any unfavorable outcome. To them, it is either to wait … Continue reading

8 Rules for Brand Sustainability

8 Rules for Brand Sustainability

I remembered vividly one friend who is also in the branding industry asked me for my opinion, on how to create “THE ONE” big branding campaign for his big client. He wanted to have “the coolest” branding campaign (event), a new name or term to be put on radio jingles for people to better remember … Continue reading

Will Facebook Marketing Reach Saturation Point?

Will Facebook Marketing Reach Saturation Point?

We used to see by using a daily Facebook advertising budget of USD 50, we can reach a targeted audience of at least 50,000 consumers through paid reach. (That was in early 2013). Well, this may not be the case anymore. Why That Happened This phenomenon happened due to the change Facebook did that forces … Continue reading

Do All Businesses Need an App?

Do All Businesses Need an App?

“The number of internet mobile users is increasing at a tremendous speed each second.” “Mobile apps marketing is the biggest deal in the world now!” “Many businesses had already started creating their own mobile apps to take advantage of this billion dollar mobile internet users market. Have you? This is perhaps one of the most … Continue reading

7 Tips to Grow Your Reputation Using Linkedin

7 Tips to Grow Your Reputation Using Linkedin

Building reputation is important to any business or individual. For the business, it makes the brand becoming more well-liked and demanded by the consumers. For the individual, reputation increases one’s portfolio value which leads to more opportunities to grow. Linkedin is a powerful reputation building tool for the business and the individual. Here are the … Continue reading