Filed under content marketing

The Art of Discerning Content. Why Is It Important?

The Art of Discerning Content. Why Is It Important?

Ever feel surprised to see “a get-rich-quick” kind of sponsored article when you are browsing your favourite credible news source? You might ask yourself, “Why do they allowed such advertised content in the first place? Don’t they have an editor? And don’t they feel that such “so called” branded content may dampen the credibility of … Continue reading

When Content Marketing is More Than SEO

When Content Marketing is More Than SEO

Sometimes, marketers often get mixed up between content marketing and search engine optimization (SEO); they may look similar but in they are in fact, way much different. In Terms of Objective, Search engine optimisation aims to make the website on the first page of Google in terms of organic search volume. With the constant change in … Continue reading

The 5 Objectives of Content Marketing Strategy

The 5 Objectives of Content Marketing Strategy

Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded. Brands are competing aggressively for today’s mass consumers attention when most of the time, massive advertising are often being ignored by the customers. Therefore, content marketing strategy plays a vital role in making today’s … Continue reading