Filed under Cool Advertising & News

8 Rules for Brand Sustainability

8 Rules for Brand Sustainability

I remembered vividly one friend who is also in the branding industry asked me for my opinion, on how to create “THE ONE” big branding campaign for his big client. He wanted to have “the coolest” branding campaign (event), a new name or term to be put on radio jingles for people to better remember … Continue reading

Top 10 Freaky Things People Can Do on Facebook

Top 10 Freaky Things People Can Do on Facebook

Facebook is the world’s largest social network with more than 1 billion active users; almost 1 in 5 people use Facebook. Some people, may not even realise that Facebook has controlled their lives to the point of making them do freaky or embarrassing things to others intentionally or unintentionally. Here I present to you the … Continue reading

7 Qualities of Top 3% Brands in the World

7 Qualities of Top 3% Brands in the World

“How can I make sure my startup will become a top brand in a few years time? I want it to be just like Facebook, Zappos and Youtube.” My reader asked me the question over the phone recently. I could sense her unwavering determination to get the answer. I could simply tell her that these … Continue reading

Edu-vertising is the new Advertising

Edu-vertising is the new Advertising

Advertising has been evolving over the years, it seems that the traditional “In-Your-Face” shoutout advertisement are losing its effectiveness in convincing today’s consumers as well as reaching out to them. Consumer behavior evolves Consumers are  bombarded with lots of advertising messages every single day especially when information is becoming so excessively available on the internet and social … Continue reading