Filed under Internet Marketing Strategies

Re-emphasizing: Content Marketing is Not SEO

Re-emphasizing: Content Marketing is Not SEO

Many marketers today may still think that content marketing is search engine optimisation (SEO). It is NOT. Sadly today, we still see marketers, who do not fully understand content marketing, think they can see immediate SEO results from content marketing. The fact is, content marketing and SEO are two completely different methods of marketing. And … Continue reading

Context — The Essence of Content Marketing

Context — The Essence of Content Marketing

Content marketing is not successful without context.   Over the past few years, content marketing has been the talk of the town in the marketing industry. However, some brands had stopped content marketing halfway within less than a year of their content marketing campaign. One key element which resulted in the failure of content marketing for … Continue reading

Why Companies Today Need Content Marketing

Why Companies Today Need Content Marketing

The impact of content marketing is very significant and it should be regarded as the #1 marketing strategy for any company especially in this information-jam-packed era. Here are the SEVEN reasons why. #1 Thought Leadership  Content marketing puts you right on the top of your consumer’s minds whenever they think of your products and services. … Continue reading

7 Superb Tips For Instagram Marketing

7 Superb Tips For Instagram Marketing

As Instagram advertising was introduced by its parent company, Facebook, about half a year ago, many companies jumped onto the bandwagon of Instagram marketing. However, to be good in Instagram marketing, you have to play a totally different ball game from Facebook marketing. Here are some tips to succeed in your brand’s Instagram marketing campaign! … Continue reading

The 5 Objectives of Content Marketing Strategy

The 5 Objectives of Content Marketing Strategy

Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded. Brands are competing aggressively for today’s mass consumers attention when most of the time, massive advertising are often being ignored by the customers. Therefore, content marketing strategy plays a vital role in making today’s … Continue reading

Will Facebook Marketing Reach Saturation Point?

Will Facebook Marketing Reach Saturation Point?

We used to see by using a daily Facebook advertising budget of USD 50, we can reach a targeted audience of at least 50,000 consumers through paid reach. (That was in early 2013). Well, this may not be the case anymore. Why That Happened This phenomenon happened due to the change Facebook did that forces … Continue reading

7 Tips to Grow Your Reputation Using Linkedin

7 Tips to Grow Your Reputation Using Linkedin

Building reputation is important to any business or individual. For the business, it makes the brand becoming more well-liked and demanded by the consumers. For the individual, reputation increases one’s portfolio value which leads to more opportunities to grow. Linkedin is a powerful reputation building tool for the business and the individual. Here are the … Continue reading

Content Marketing – the only marketing that’s left

Content Marketing – the only marketing that’s left

Renowned marketing author, Seth Godin, once said – “[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.” This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day. Targeting the … Continue reading